Automation used to be only for big companies with engineering teams. We believe every business — no matter the size — deserves to run on autopilot.
Selfflow was founded in 2023 with a simple goal: make it so easy to automate your workflows that anyone on your team can do it — without writing a single line of code.
Today, 50+ businesses trust Selfflow to design and build their automation systems — saving hundreds of hours of manual work every month.
These principles guide every decision we make — from product to hiring to customer support.
We obsess over making complex things simple. If it takes more than a few minutes to build a workflow, we've failed.
Every feature we build starts with a real customer problem. We listen more than we talk, and ship what actually matters.
Your automations are business-critical. We hold ourselves to a 99.9% uptime SLA and treat every outage as a fire drill.
We're honest about pricing, limitations, and our roadmap. No hidden fees, no surprise lock-ins, no enterprise gotchas.
We ship fast. We iterate fast. We believe that a good feature shipped today beats a perfect feature shipped next quarter.
Automation should free people to do more meaningful work — not replace them. We build tools that empower, not eliminate.
A small, focused team building something big.